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Online Communities Are Like Coral
All the clever advertising in the world doesn’t carry the weight that a friend or trusted personal source has regarding product recommendations. Getting the thumbs up from someone you trust whose...
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Word of Mouth Marketing: When a Human Phenomenon Goes Business
People have always talked about their experiences, emotions, needs and also products, services and brands. Word of mouth is an old and human phenomenon. With the arrival of interactive and social media...
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